How does one replicate the same level of success of the 2014 World Cup “É Campeão” TV show in a new, major sporting event?
The Challenge
Our Solution
We sought a similar structure to the 2014 World Cup show while, this time, introducing several other Olympic heroes. In all, the shows featured 41 Olympic medalists.
The Result
In addition to the enormous success in the SporTV grid, the show generated spontaneous media worldwide and became news stories in some of the planet’s main newspapers. After the Olympic Games, it won important prizes around the world. Besides being awarded the best talk show at the New York TV Festival, it won a gold medal at the traditional Golden Rings Awards presented by the International Olympic Committee to the world’s top media shows.
- 7OLYMPIC MEDALISTS
- 22TV SHOWS BROADCASTED
- 15MILLION VIEWERS
