How do you further reinforce the largest egg-producing brand in South America, restate its social responsibility commitment and help raise consumer awareness towards its charity work?
We came up with a new line called “Solidary Eggs”, which supports a cause and/or charity institution at each edition.
During the first event, we created Socially Responsible Eggs for Athletes. The campaign benefitted children and teenagers of the Instituto Mangueira do Futuro. At the end of the effort, Mantiqueira donated 10% of its net sales to the institute.
The campaign benefitted 6,000 young athletes from the Instituto Mangueira do Futuro and generated brand value for Mantiqueira.